It's that simple. Or it should be.

But often we grab disposable wipes instead—convenient, maybe, but packed with chemicals, mystery fibres, and plastic. Single use then straight to landfill or a bus-sized fatberg lurking in the sewer.

And reusable alternatives? Most use conventional cotton—the most pesticide-intensive crop on earth, often processed with chemical finishes that stick around. Or bamboo, marketed as eco-friendly and antibacterial, but chemically dissolved with toxic chemicals and reconstituted into what's essentially rayon. Natural properties? Gone. Chemical residues? They stick around too. (See Why Organic Cotton for the full story).

Neither really ideal for your baby's delicate skin.

So we took what's always worked and brought it into the future with intention. After all, who said baby care has to look tragic? Designed with you in mind, BARE Cloths are GOTS certified organic cotton muslin. Clean lines, Nordic tones, materials you'd actually want on display.

No chemicals. No single-use plastic. No tragic aesthetics. No Compromises.

The Future is BARE.